Even though it might seem intuitive that one messaging app will rule them all, WeChat, Line, WhatsApp and others are proving that messaging remains a stubbornly fragmented category with many geographic regions of the world seeing different leaders. KakaoTalk rules in South Korea, while WeChat dominates in China, while Line rules in Japan and the U.S. has no overwhelming leader. One thing that’s interesting to note is how these apps are growing outside of their home markets
Taken from:
What’s Fueling Growth In The Fragmented World Of Messaging Apps? Immigrants.
via Arne Ruhnau News http://arneruhnau.com/whats-fueling-growth-in-the-fragmented-world-of-messaging-apps-immigrants/
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