During his company’s quarterly earnings call today, Facebook co-founder and CEO Mark Zuckerberg discussed how Instagram could one day be monetized. The answer isn’t too surprising: the expectation is for the app to one day turn a profit, and advertising will be the name of the game.
“Kevin has always been clear that we’re building Instagram to be a business,” Zuckerberg said. “We expect over time to generate a lot of profit from it. We think the right focus for now is to continue increasing the footprint of Instagram and, when the right time comes, we’ll think about advertising.”
More to follow.
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