Fitstar, the Google Ventures and Floodgate-backed startup that’s aiming to disrupt Richard Simmons, is finally launching its home workout app with NFL player Tony Gonzalez. Mike Maser, a longtime Digg and AOL executive, came up with the idea after a long sojourn through New Zealand on his own. He thought about the workout video market and saw an opportunity to build a similar experience on the iPad that would be much more tailored and interactive. He brought on Atlanta Falcons tight end Tony Gonzalez to film about 60 different video exercises in a handful of days and build a basic iPad app that has been in beta for the last several months. The idea is that a great personal training experience on the iPad should start at a customized level that is comfortable for everyone from a total n00b to someone who regularly works out almost every day of the week.
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Fitstar, The Startup Looking To Reinvent The Home Workout From The iPad, Finally Launches
via Arne Ruhnau News http://arneruhnau.com/fitstar-the-startup-looking-to-reinvent-the-home-workout-from-the-ipad-finally-launches/
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