Friday, August 30, 2013

MoPub’s Optimizer Lets Mobile Publishers Automatically Prioritize Their Most Lucrative Ad Networks

MoPub is releasing a new tool called the Optimizer that should allow mobile publishers to take an entirely automated, hands-off approach to managing their ad networks — and increase revenue too. The team gave me a demo of the new feature, saying the technology uses a “waterfall” approach, moving down a list of possible networks from which to serve an ad, starting with the one that had the highest estimated CPM (price paid per thousand impressions). Normally, MoPub prioritizes those networks based on CPM estimates provided by the publisher.


Source:


MoPub’s Optimizer Lets Mobile Publishers Automatically Prioritize Their Most Lucrative Ad Networks


The post MoPub’s Optimizer Lets Mobile Publishers Automatically Prioritize Their Most Lucrative Ad Networks appeared first on Arne Ruhnau News.






via Arne Ruhnau News http://arneruhnau.com/mopubs-optimizer-lets-mobile-publishers-automatically-prioritize-their-most-lucrative-ad-networks/